Don’t let the cat out of the bag

With buzz ramping up on Matthew Vaughn’s latest feature. Universal wanted to make a splash on the largest screen in the game. Marketing had already been pushing out cheeky images of Chip the cat seated comfortably in a backpack . We thought to ourselves let’s put Chip in the Las Vegas Sphere.

The creative process began by exploring how to maximize the distinctive features of this one-of-a-kind platform. Collaborating with our client Universal Pictures, we devised a strategy to craft something unforgettable while aligning with the ongoing marketing campaign.

Our focus was on integrating Chip the cat, a memorable character from the featured content of the 360 campaign. Maintaining the secrecy surrounding the film’s storyline was paramount, achieved through the phrase “Don’t Let The Cat Out Of The Bag.”

Success was evident as the conceptual integrity aligned seamlessly with the visual execution of this theme. The result? A 20-story sized cat looking out to the Las Vegas skyline!