Console Launch

Welcome to the show

Unleash the power of the PlayStation. We got to create this wild ride of all the amazing content avalable for the launch of the PlayStation 3 console.  “Universe of Entertainment” won an AICP Award in 2008 and have been entered into the permanent collection at MoMA in New York.


Advertising Agency: TBWAChiatDay LA
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig/Nick Davidge
Executive Producer: Anh-Thu Le
Producer: Jane Krull
Copywriter: Allan Manaysay
Art Director: Jamin Duncan
Management Supervisor: Jiah Choi

Animation/Visual Effects: Superfad LA
Artists: Kevin Lau, Will Johnson, Will Campbell,
Andy Kim, Glenn Suhy, Ian Mankowski, Dylan Spears,
Todd Erickson, Robert Vaindiner, Matt Lavoy, Erik Lee
Creative Director: Kevin Lau
Exec. Producer: Kevin Batten
Producer: Danielle Hazan

Editorial Company: Superfad
Editor: Charles Jensen

Online Editorial: Vendetta Post:
Inferno: Fefo De Souza

Music Editing: Elias Arts
Producer: Kala Sherman
Creative Director: Dave Gold

Music Track: “Ladies and Gentlemen” by Saliva
Sound Designer: Brian Emrich of Trinitite Inc.

Audio Mix: Margarita Mix
Mixer: Nathan Dubin