America’s Whisky Dynasty
Jack Daniel’s is a trophy not meant to be put on a shelf but rather enjoyed in a glass. This gritty spot was created with our good friend Dave Meyers. Shot with ultra flat light the intent was to push the grade so hard you would get an ultra high contrast dynamic black and white image. Add on top of that some selective color added back in and you get this striking high contrast tactile spot worthy of the Jack Daniel’s Dynasty.
CREDITS
ONLINE – TIMBER
Creative Directors / Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Senior Producer: Seth Gantman
Flame Artist: Chris DeCristo
Flame Assist: Brandon Harden, Brack Hightchew
Nuke: Michael Loney
Design/Animation: Jon Lorenz
EDITORIAL – ARCADE
Editor: Greg Scruton Assistant Editor: Dean Miyahira
Managing Partner/E.P: Damian Stevens
E.P.: Crissy DeSimone Producer: Alexa Atkin
CLIENT – Brown – Forman/ Jack Daniel’s Forman Global
VP, Global Brand Director – Phil Epps
Global Brand Director – Casey Nelson
Brown – Forman US
Group Brand Director, JD Family of Brands, US / Can – Matt Blevins
Brand Director – Ed Carias
Brand Director – Lisa Hunter
CLIENT – NBA
Senior Manager, NBA – Anne Hsu
Associated Manager, NBA – Andrew Goltzer
AGENCY
ECD – Chris Valencius
ACD- Art Director – Ashley Herrin
ACD – Copy Writer – Carl Peterson
Managing Director – Paul Nelson
Marketing Director – Mallory Brannan
Executive Producer – Jon Drawbaugh
Content Producer – Sylvain Lucarelli
Broadcast Business Affairs Manager – Taylor Thomas
TELECINE – Co 3 – Stefan Sonnenfeld
PRODUCTION COMPANY – RadicalMedia
Director – Dave Meyers
Executive Producers – Jim Bouvet
Executive Producers – Frank Scherma
Producer – Steve Fredriksz
Staff Producer – Tracie Mochizuki